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ContentGuard and OverDrive form alliance to drive DRM
interoperability in ePublishing
XrML to be deployed by industry leading services provider to the
ePublishing Communities
SAN FRANCISCO,
Calif., September 25, 2001 - Today at Seybold 2001, ContentGuard,
Inc., the leading provider of Digital Rights Management (DRM) Rights
Language technology and OverDrive, a world leader in software, eCommerce,
DRM and content conversion services to the book industry, announced
a strategic alliance designed to augment the Rights Management solutions
already offered by OverDrive through the use of XrML (eXtensible
rights Markup Language) -- the only Rights Expression Language currently
in commercial use.
Under the terms
of the agreement, OverDrive and ContentGuard will work together
to deploy XrML into the authoring and conversion workflows already
supported by the successful tools and services currently marketed
by OverDrive. In addition, the two companies intend to partner on
marketing their Digital Rights Management capabilities in the ePublishing
arena.
"As the ePublishing
market matures, it is important for members of the value chain to
have consistent tools and methods to express rights information
associated with digital content at all stages of the process. Content
owners will now have the ability to tag content with rights metadata
up front for the benefit of all channel partners. This helps insure
that rights information is communicated when deploying various DRM
systems such as Microsoft® Digital Asset Server through OverDrive's
MIDAS® suite of service" says Steve Potash, OverDrive's CEO. "XrML
is emerging as the de facto standard, and we are delighted to work
with ContentGuard to accelerate the adoption of interoperable DRM
systems".
"ContentGuard
is now singularly focused on licensing our core technologies such
as XrML, and OverDrive is the perfect complement to that strategy,"
said Michael Miron, ContentGuard Co-Chairman and CEO. "OverDrive
has been a worldwide leader at the forefront of many trends as in
the ePublishing and eBook markets. Having a visionary company recognize
the benefits from deploying XrML is further validation of the need
for a standard Rights Expression Language to foster the growth of
the digital content market. Now publishers can work with OverDrive
to gain the interoperability and flexibility they desire in their
solutions."
In addition,
OverDrive will offer ContentGuard's RightsEdge and eContentSeller
customers, both in the U.S. and in Europe, options that will enable
them to take advantage of OverDrive's comprehensive eBook and eCommerce
workflow services.
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About
OverDrive
(www.overdrive.com)
is a worldwide leader in technology services to the content industries.
It provides secure hosting, eCommerce and Digital Rights Management
services for eBook retailers both in the US and throughout Europe.
OverDrive operates www.ContentReserve.com, a global wholesale digital
distribution service for secure distribution of eBooks and Print-on-Demand
files. With world headquarters in Cleveland, Ohio, OverDrive has
offices in Amsterdam and operates an eBook Technology Center in
Montego Bay, Jamaica. OverDrive is a strategic partner for eBook
technology for Microsoft Corporation (NASDAQ:MSFT) and Adobe Systems
(NASDAQ: ADBE).
About
ContentGuard, Inc
ContentGuard, Inc. is driving the standard for interoperability
in Digital Content Distribution. The company's rights specification
language, XrML (eXtensible rights Markup Language), and its broad
patent portfolio were originally developed at the Xerox Palo Alto
Research Center (PARC). These core technologies enable the efficient
creation of DRM applications, simplify the digital distribution
process and increase revenue opportunities for content providers
deploying varied business models, while protecting their intellectual
property. ContentGuard is driving the adoption of XrML as an industry
standard to empower the industry to create a consistent, standardized
foundation for access and usage rights information. Launched in
April 2000, ContentGuard conducts its operations in Bethesda, MD,
and El Segundo, CA. The company's key relationships include Microsoft
Corporation (NASDAQ:MSFT) and Xerox Corporation (NYSE:XRX).
Media Contacts:
Gina Giachetti, Text 100 for ContentGuard, Inc, 415-593-8432, email
ginag@text100.com
Heather Roark, Text 100 for ContentGuard, Inc, 415-593-8476, email
heatherr@text100.com
Dawn Clark, OverDrive, Inc., 216-573-6886, email dclark@overdrive.com
NOTE TO EDITORS:
For more information about ContentGuard, Inc, please visit our website
at www.contentguard.com.
ContentGuard is a registered trademark and RightsEdge, XrML,
e-contentseller and eXtensible Rights Markup Language are
trademarks of ContentGuard Holdings, Inc. All other company and
product trademarks are the property of their respective owners.
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