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eCertain
Joins Forces with New Xerox Spin-Off, ContentGuard, Inc. to Support
XrML Standards Initiative
AUSTIN,
TX (April 27, 2000) eCertain announced today its support
of the open standard XrML, the rights specification language that
ContentGuard, Inc., a new Xerox spin-off company, is licensing,
royalty-free, to the Digital Rights Management (DRM) industry. Broad
adoption of XrML will revolutionize the eContent marketplace by
allowing different DRM systems to exchange rights information (such
as access fees and usage restrictions), making it easier for eContent
owners to use the Internet to distribute premium content.
"As business
processes move from the physical world to the Internet, the ability
to protect and track digital assets becomes increasingly important,"
said Neil Iscoe, CEO of eCertain. "The XrML open standard from ContentGuard
is a critical step in creating an Internet infrastructure that will
accelerate the development of e-content applications, promote product
interpretability, and expedite availability of all kinds of digital
content for the Internet. ContentGuard is to be commended for spearheading
this innovation in digital rights management."
"We're very
excited that eCertain is supporting our drive to create an open
industry standard in this groundbreaking new area,” said Mike Miron,
co-chairman and CEO of ContentGuard. "We believe that working
with innovative companies like eCertain is key to bringing creative
new XrML-based solutions to the business market and ensuring that
the different parties involved in DRM are able to intemperate."
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About eCertain
eCertain
is a transaction-based Internet service that provides the Digital
Certainty necessary to do business on the Internet. An integrated,
audited and immediate method of exchanging information online, eCertain
conforms to open standards and partners with best-of- breed ASPs
and software providers to give vertical business communities the
privacy, confidentiality and security they need to conduct eBusiness
with confidence. Digital Certainty and eCertain are
registered trademarks of eCertain.
About XrML
XrML
(eXtensible rights Markup Language) is a platform-independent language,
based on research from Xerox' Palo Alto Research Center (PARC),
that allows content owners to distribute eContent via a wide range
of business models, such as offering subscriptions, special discounts
or timed previews to consumers. Widespread adoption of XrML will
allow seamless distribution of digital works between the diverse
range of parties involved in eContent creation, distribution and
consumption. XrML provides an open architecture, scalability, customization,
extensibility and the capacity to integrate with existing and new
systems.
About ContentGuard, Inc.
ContentGuard,
Inc, launched in April 2000, provides digital rights management
technology, products and services for eContent. With investors including
Xerox Corporation and Microsoft Corporation, the company is led
by co-chairman and CEO, Michael Miron, and president and COO, Ranjit
Singh, and has operations in McLean, Virginia, Palo Alto, California
and El Segundo, California. ContentGuard, Inc.'s key partners currently
include Microsoft Corporation, Xerox Corporation, Adobe Systems
Inc., Reciprocal, Inc., and Thomson Learning. eCertain is a key
XrML supporter along with a broad range of industry leaders, including
Barnes and Noble, Hewlett Packard, Preview Systems and Time Warner.
Media
Contacts:
Alison Rizk, Text 100 for ContentGuard, Inc, 415-836-5990, email
alisonr@text100.com
Carolyn Smith, eCertain, 512-477-1892, email smith@ecertain.com
NOTE
TO EDITORS:
For more information about ContentGuard, Inc, please visit our website
at www.contentguard.com.
ContentGuard
is a registered trademark and RightsEdge, XrML, e-contentseller
and eXtensible Rights Markup Language are trademarks of ContentGuard
Holdings, Inc. All other company and product trademarks are the
property of their respective owners.
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